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December 01, 2022 10:45 AM

Goodyear agrees to multiyear extension as NASCAR's tire supplier

Joe Scalzo
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    Goodyear Eagle tire at Darlington Raceway's Goodyear 400.
    Harrelson Photography
    Goodyear Tire Shoot, April 5, 2022

    AKRON --- Goodyear is set for more good years with NASCAR.

    Akron-based Goodyear announced it has reached a multiyear agreement to continue as the exclusive tire supplier for NASCAR's top three national series: the Cup Series, the Xfinity Series and the Craftsman Truck Series.

    Financial terms of the deal were not disclosed.

    In addition to Goodyear's designation as the "Official tire of NASCAR," the company will continue as the title sponsor of the Goodyear 400, NASCAR's official throwback weekend Cup Series race at Darlington Raceway.

    "From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance and engineering we put into every Goodyear Eagle race tire," Goodyear chairman, CEO and president Richard J. Kramer said.

    "Our performance on the racetrack plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to take performance and innovation to the next level."

    Goodyear and NASCAR have partnered for nearly 70 years, and Goodyear Eagle tires have been the exclusive tire for the racing series for more than 25 years. Teams currently use an 18-inch Eagle tire on NASCAR's Next Gen stock car.

    Goodyear produces more than 100,000 tires each year for NASCAR's top three series, and each one is hand-built by Goodyear associates in Akron.

    "Goodyear has been a trusted partner to the NASCAR industry since 1954, playing a critical role in our shared pursuit to deliver the best racing in the world," NASCAR president Steve Phelps said. "Our continued partnership will allow us to push boundaries and innovate our racing product for generations to come."

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