AKRON --- Goodyear is set for more good years with NASCAR.
Akron-based Goodyear announced it has reached a multiyear agreement to continue as the exclusive tire supplier for NASCAR's top three national series: the Cup Series, the Xfinity Series and the Craftsman Truck Series.
Financial terms of the deal were not disclosed.
In addition to Goodyear's designation as the "Official tire of NASCAR," the company will continue as the title sponsor of the Goodyear 400, NASCAR's official throwback weekend Cup Series race at Darlington Raceway.
"From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance and engineering we put into every Goodyear Eagle race tire," Goodyear chairman, CEO and president Richard J. Kramer said.
"Our performance on the racetrack plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to take performance and innovation to the next level."