BRUSSELS — Goodyear Europe/Motorsports has launched "GoRacing," an e-magazine that highlights the company's Goodyear-brand racing endeavors in endurance and touring car racing.
Goodyear expects to publish four editions of GoRacing this year, each with a focus on one specific championship or event, the company said.
The first edition gives an insight into why Goodyear goes racing and explains how Goodyear works in partnership with racing teams to deliver success.
The debut of GoRacing coincides with the start of the 2021 racing season for most of the racing series that Goodyear is supplying, including the World Endurance Championship (WEC), European LeMans Series (ELMS), FIA World Touring Car Cup (WTCC), British Touring Car Championship (BTCC) and Pure ECTR.
Goodyear announced its return to the international racing scene in 2019 after a hiatus of nearly two decades.
GoRacing will not cover Goodyear's Dunlop-branded motorsports activities, which includes the Supercars Championship in Australia and a range of motorcycle endurance, sprint and motocross motorcycle championships.