AURORA, Colo. — History can serve as a pathway to the future, Goodyear CEO and President Rich Kramer told dealers during his annual keynote address at the Goodyear Customer Conference.
More than 1,400 dealers and their guests — as well as another 800 Goodyear associates and exhibitors — are attending the four-day event, which concludes Feb. 5 at the Gaylord Rockies Convention Center. The theme of this year's conference is Built to Lead.
Mr. Kramer identified three key "Ps" for the company and its customers to succeed in what he calls a "new mobility ecosystem": Plan, partnership and purpose.
Those three elements, he said, will help ease the transition from current automobiles to what the company calls the new FACE of the industry: Fleets; Autonomous vehicles; Connectivity; and Electric vehicles.
"Having a plan answers two questions," Mr. Kramer said. "What problem are we solving? And how do we go about solving it?"
Kramer discussed Goodyear's beginnings — the company was founded by Frank Seiberling in 1898, named after Charles Goodyear, the man who developed vulcanized rubber — and the beginnings of the automobile — people threw rocks at it, preferring the horse and buggy, he said — as a history lesson for us to carry into today as the transportation industry evolves.