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May 22, 2020 01:31 PM

GM exec Meyer to head up SEMA's PRI motorsports trade show

Tire Business Staff
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    INDIANAPOLIS — Jamie Meyer, a performance specialist at General Motors Co. for the past 15 years, is joining the Specialty Equipment Market Association as president of SEMA's Performance Racing Industry (PRI) trade show and media company.

    Mr. Meyer, who most recently was performance parts program manager at GM, brings a "long and storied history" in motorsports and racing to the new position, SEMA said.

    He is tasked with leading the PRI team in increasing engagement and support for the industry through enhanced programs and services for the motorsports community.

    SEMA acquired the PRI Show, held annually in December in Indianapolis, in 2012.

    Mr. Meyer will be based in Indianapolis, where he will lead efforts to establish a new office and permanent presence to serve and engage the racing community, develop programs and services for the motorsports industry, and continue to lead the PRI trade show, SEMA said.

    As part of the transition, Kim Pendergast of Magnuson Products, will take Mr. Myer's place on the SEMA board of directors.

    SEMA President and CEO Chris Kersting said Mr. Meyer's "great knowledge and understanding" of the racing business, teams and drivers will be instrumental in helping lead the PRI team.

    "I have always enjoyed sportsman motorsports," Mr. Meyer said. "I was influenced early on by local circle-track racers and that lead to a fascination of fast street cars and drag racing. I am looking forward to bringing that passion and energy to the PRI community and working with an already established team of industry leaders."

    The 2020 PRI is scheduled for Dec. 10-12 in Indianapolis.

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