Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • MID YEAR REPORT
    • TIRE MAKERS
    • HUMANITARIAN
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
  • Resources
    • ADVERTISE
    • AWARDS
    • CLASSIFIEDS
    • DIRECTORY
    • SHOP FLOOR
    • Best Places to Work
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
September 07, 2021 09:43 AM

GKN Wheels changes name to 'moveero'

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    TELFORD, England — Agricultural wheel producer GKN Wheels has changed its name to moveero Ltd., a move meant to underscore the firm's evolution into a more agile and dynamic company.

    The change in the corporate identity comes 11 months after the firm was acquired by German investment firm Aurelius Equity Opportunities SE & Co. K.G.

    In business since 1908, the Telford-based company designs, manufactures and supplies wheels for a variety of low-pressure applications, including agricultural, construction, industrial and mining industries.

    It generated sales in 2019 of $215 million, with over 900 employees.

    Phil O'Donnell, chief operating officer, called the identity change a "significant landmark in our journey. Our new name and identity is undoubtedly bold and different and that's quite deliberate; we want this change to mark a real milestone in our business and to be a real statement of intent."

    The company did not elaborate on the origins or meaning of the new name.

    "Although the new name is clearly important," he continued, "this announcement is as much about the progress our business has made and how we are evolving to become more agile and dynamic in the way we operate.

    "Today is about continuing to forge a new and confident path for our business and market leading products. We will continue to use our unrivalled knowledge and globally renowned engineering expertise at the heart of the business to take us to the next level. moveero is not just a new brand — it's an evolution of GKN Wheels."

    In the U.S., the company produces wheels at a factory in Armstong, Iowa, and maintains a testing facility in Woodridge, Ill.

    Related Article
    German investment firm buying OTR wheel maker GKN Wheels
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Fire at Poland plant will cut Goodyear sales by up to $40M
    2
    Canada court rules for Michelin in tire trademark case
    3
    Iowa dealer victim in grisly murder
    4
    Goodyear to cut jobs, divest Asia-Pacific locations
    5
    Tire Business ranks the Top 75 Tire Makers of 2023
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • MID YEAR REPORT
      • TIRE MAKERS
      • HUMANITARIAN
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
      • RUBBER NEWS EVENTS
    • Resources
      • ADVERTISE
      • AWARDS
        • Best Places to Work
      • CLASSIFIEDS
      • DIRECTORY
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
    • DIGITAL EDITION