LAS VEGAS — Fury Off-Road Tires, the Irving, Texas-based private brander catering to the extreme light truck sector, is branching into the recreational off-road sector with the Country Hunter UTV, designed for the growing full-size ultra-terrain vehicle market.
Established in 2016, Fury Off-Road is launching the Country Hunter in three 15-inch rim diameter sizes — 28x10.00/15; 31x10.00/15 and 34x10.00/15 — which cover nearly 100% of fitments for this sector, according to Joe Jones, sales manager.
Global demand for ATVs and UTVs is expected to grow over 7% annually through 2027, according to research from Allied Analytics L.L.P.
- This article appears in the Feb. 3 print edition of Tire Business.
The Country Hunter UTV features a tread compound specially formulated to be chunk and tear-resistant, as well as an eight-ply design that offers puncture-resistant sidewalls and durable belts for driving control, Fury Off-Road said.