GREENWOOD VILLAGE, Colo. — FullSpeed Automotive — franchisor of the Grease Monkey, SpeeDee Oil Change & Auto Service and Kwik Kar businesses — has hired Sarah Hamp as chief marketing officer (CMO).
Hamp most recently was vice president of marketing at Allied Lube, a Jiffy Lube franchise, where she led marketing activities and strategies.
Prior to that posting, she was vice president of marketing for Just Brakes, where she led a rebranding strategy to support the conversion from brake repair to full service automotive repair, and oversaw the marketing and customer service teams.
As FullSpeed's CMO, Hamp will oversee all brand and digital marketing efforts. She will also lead customer experience strategies for the FullSpeed family of brands, with a focus on consumer insights and digital engagement. She will report directly to FullSpeed Automotive CEO Rob Lynch.
"We are so pleased to have someone with Sarah's caliber, experience, and passion joining our team, and look forward to the enhancements she will help lead in our customer acquisition and retention strategies as we continue to grow the company," Lynch said.
"Her expertise for marketing in the aftermarket repair industry is invaluable and will help lead our team as we look to 2023."
