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August 11, 2020 12:09 PM

Finkelstein adding Cooper, Mastercraft to brand mix

Tire Business Staff
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    ASTORIA, N.Y. — Max Finkelstein Inc. is adding the Cooper and Mastercraft brands to its consumer tire portfolio.

    Finkelstein will distribute the Cooper brand throughout its entire distribution footprint starting Sept. 1 and the Mastercraft brand in a "select" geographic territory starting in the fourth quarter, according to its partnership agreement with Cooper Tire & Rubber Co.

    Finkelstein did not elaborate on what distribution footprint limitations exist for Mastercraft. The company distributes to customers throughout the Northeast and Mid-Atlantic from 15 "strategically located" distribution centers.

    These brands will complement Finkelstein's current portfolio, which includes: Americus, Bridgestone, Carlisle, Dunlop, Falken, Firestone, Fuzion, Goodride, Goodyear, GT Radial, Kelly, Kenda, Kumho, Mickey Thompson, Ohtsu, Pirelli and Presa.

    The company handles an array of products from consumer to commercial, specialty, lawn and garden tires in every product tier.

    Astoria-based Max Finkelstein marked its 100th year in business in 2019.

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