RANCHO CUCAMONGA, Calif. — Dunlop Motorcycle Tires, a unit of Sumitomo Rubber North America Inc., is planning to honor a healthcare worker or first responder who went above and beyond during the pandemic with a customized 2020 Harley-Davidson.
Dunlop Motorcycle Tires intends to reward a front-line pandemic worker later this year with a Harley XL1200 Sportster Roadster that the winner be able to personalize through Roland Sands Design, a Los Alamitos, Calif.-based custom design studio founded by former motorcycle race Roland Sands.
Under the heading of "Humble Heroes," Dunlop is seeking nominations for the contest.
Over the summer, RSD will be creating and displaying a few custom options for the Harley as inspiration for the winner to consider, Dunlop said. Those interested can follow Dunlop's and RSD's social networks: #dunlophumbleheroes, #wearedunlop, #ridedunlop, @rolandsandsdesigns, @ridedunlop.
"Nobody has seen a crisis with the global effects of COVID-19 before, and hopefully nobody ever will again," Mike Buckley, senior vice president, sales and marketing, Dunlop Motorcycle Tires, said.
"Hard to imagine how much worse this could have been without the health care heroes and first responders on the front lines every day and night. The Humble Heroes Project is our way of giving a little back and saying thanks for all you have done."
Those wishing to nominate someone can do so by submitting a 500-word essay on that person via a link on dunlopheroes.com or by posting video on their own social channels and including any of the social networks mentioned above.
Submissions are being accepted through 11:59 p.m. EST on Nov. 15.
The Dunlop Humble Heroes initiative is not affiliated with Humble Heroes Foundation, a non-profit charitable organization founded to provide financial assistance and scholarships to military veterans who have served the U.S. honorably and their families.