HOUSTON — With more time on their hands thanks to COVID-19, many car owners throughout the U.S. are tackling more do-it-yourself projects this year, including tire and wheel care, according to research firm NPD Group Inc.
New data from NPD show a spike in sales of tire- and wheel-care products amid a larger increase in DIY projects people are tackling while waiting out the pandemic.
"It's fascinating watching what's happening with the DIY consumer ... at home really the last six to eight weeks," Nathan Shipley, executive director of industry analysis with a focus on automobiles at NPD, said.
"We really tie the growth of these categories back to when stimulus checks started rolling out, which was late April."
NPD uses a variety of channels to track consumer spending, including point-of-sale data directly from retailers, consumer surveys and analysis of receipts.
"A lot of discretionary categories in the aftermarket started seeing significant growth. I'm talking 20%, 30%, 40% growth versus a year ago," Mr. Shipley said.
Drilling down into the overall automotive category, he indicated more people are spending more time sitting on their haunches in front of their vehicles.