NASHVILLE, Tenn. — Nokian Tyres P.L.C. is inviting drivers from the U.S. to submit their favorite road trips for a chance to win a set of Nokian tires or other prizes.
"Many avid travelers will hit the road closer to home this summer instead of flying," Nokian Tyres Americas Director of Marketing Hans Dyhrman said.
"We want to connect drivers, each sharing and exploring their favorite road trips and routes to explore, while also learning how to find the right tires for their journeys."
Nokian has set up a dedicated page on its website where drivers can submit their entries. The contest is open to U.S. drivers age 18 and up.
Drivers must submit a road trip, a name and e-mail address to enter. The contest runs through July 30 and drivers are limited to one entry per day. The winner will be randomly selected and informed at a later date.
The winning entry will win a set of Nokian passenger, SUV of light-truck tires valued at up to $,1,400 and eight runners-up will receive YETI Rambler mugs.
The site features an interactive map of popular road trips across the U.S. and Canada, as well as a user-friendly way for drivers to add their own favorite journeys.
Nokian Tyres has built a list of road trips for every U.S. state and many Canadian provinces, along with a detailed blog post about each trip. The website also offers a set of articles with tips for finding the right tires, preparing for a camping trip, and other road trip essentials.