MONROVIA, Calif. — China Manufacturers Alliance L.L.C. (CMA) has launched a marketing portal for Double Coin-brand dealers.
Approved dealers can access the portal, which offers a variety of promotional resources that will enable select dealers to create customized print and digital advertisements for customers, integrate videos into their social media channels and customize pricing quotes using an online template.
"As a marketer and distributor, we have always focused on building Double Coin's brand equity," Tim Phillips, vice president of marketing and operations for Double Coin/CMA, said.
"Now that the Double Coin brand has been well established in the industry, we want to further support our special dealers by providing an online resource for them to utilize branded marketing materials and customize it with their own contact information. We have recognized the need to have this resource readily available to our exclusive dealers in order to support their sales."
Double Coin Tires are supplied by CMA, which is a subsidiary of Shanghai Huayi Group Corp. Ltd. Double Coin products include truck and bus radial and radial off-the-road tires that enjoy OEM fitments at major North American transportation and construction equipment manufacturers.