SCOTTSDALE, Ariz. — Discount Tire/America's Tire has renewed its sponsorship commitment with Team Penske for the coming few years, enhancing the brand's presence in NASCAR stock car racing on Penske's No. 2 Ford Mustang driven by Brad Keselowski.
The multi-year agreement will see Discount Tire as the primary sponsor for 15 NASCAR Cup Series events next season, including the Daytona 500, Brickyard 400 and season finale in Phoenix, for the first time, the parties said.
Financial terms of the deal were not disclosed.
Discount Tire has been a sponsor of Mooresville, N.C.-based Team Penske in NASCAR since 2010, starting with the team's entries in the NASCAR Xfinity support series. It expanded the sponsorship to the Cup Series in 2017.
Discount Tire will continue to be an associate sponsor of Ryan Blaney and Joey Logano, Team Penske's other primary drivers in the NASCAR Cup Series, along with Xfinity Series driver Austin Cindric.
The company will also continue its partnership with the Team Penske IndyCar Series program as an associate sponsor on both the No. 2 car, driven by Josef Newgarden, and the No. 22 car with driver Simon Pagenaud.
"We're proud to continue our winning relationship with Roger and Team Penske," Discount Tire CEO Michael Zuieback said. "This partnership over the last decade has meant a great deal to our company, our team, and our customers. We look forward to celebrating more successes and championships as we expand our presence in the Cup series with Brad and all of Team Penske."
Team Penske has won four Xfinity Series Owners' Championships with Discount Tire as a sponsor. In the 10 seasons of the partnership, Team Penske drivers have driven a Discount Tire-sponsored car to victory 35 times.
"Team Penske's partnership with Discount Tire continues to grow and is a bond that has reaped many benefits for both companies," Team Penske Principal Roger Penske said.
"When we won our first NASCAR Championship back in 2010, Discount Tire was a big part of our program and it has been exciting to build on our success together as the company transitioned to becoming a primary sponsor with Brad and the No. 2 Ford team in the Cup Series. Motorsports has helped build the Discount Tire brand, connecting with both employees and consumers, and we look forward to more success together as the company expands its role with our team in 2020 and beyond."
Team Penske drivers will continue to make store appearances across the country for meet-and-greets, autograph sessions with fans and tire-safety advocacy efforts under the terms of the renewed contract.
"The team at Discount Tire has been an important part of my racing career over the last decade," Mr. Keselowski said. "I'm proud of what we've been able to accomplish together on and off the track and I'm excited that the partnership will continue to grow with Team Penske in the Cup Series starting next season."