SCOTTSDALE, Ariz. — Discount Tire/America's Tire is collaborating with Group Michelin to mark the 60th anniversary of the dealership with a customer sweepstakes that runs through Dec. 31.
The dealership will award a set of four new Michelin tires, along with complimentary installation, to 60 grand-prize winners. A winner will be selected randomly each month during the promotion period, from all valid entries.
No purchase necessary to win. Contestants should text "60YEARS" to 87654 or fill out the online form at www.discounttire.com/60years. A person is limited to one entry per day or valid email address.
The deadline for entries ends at midnight on Dec. 31. Participants must be at least 18 years of age (19+ in Alabama and Nebraska) at the time of entry.
A complete list of rules is available at www.discounttire.com/60years.
When the sweepstakes ends, Discount Tire/America's Tire will select 60 more winners randomly from all eligible entries received throughout the duration of the sweepstakes period. Those contestants will receive a Discount Tire-branded backpack
Discount Tire CEO Dean Muglia said his dealership has focused on taking care of customers for 60 years.
"It has always been about treating them as a friend, not a transaction," Mr. Muglia said. "To show our gratitude during this marquee year, we're excited to give back in a way that honors the foundation of our business and provides new ways for us to engage and get you taken care of in light of current events."
Scottsdale-based Discount Tire began as a single tire store in Ann Arbor, Mich., in 1960 has grown to be the world's largest independent retailer of tires and wheels, operating more than 1,060 company-owned stores in 36 states.
According to the dealership, its success can be attributed "to the respectful, can-do attitude that began at Bruce Halle's first store and is instilled in each of the company's more than 20,000 employees today. "
"The five lessons our founder taught us will forever resonate in our hearts and minds: Be Honest, Work Hard, Have Fun, Be Grateful and Pay It Forward," Lisa Pedersen, assistant vice president of marketing for Discount Tire, said. "We've done just that for over 60 years and will continue to do so for the next 60."
Discount Tire is a primary sponsor of the No. 2 Ford Mustang driven by Brad Keselowski in the NASCAR Cup Series, as well as the the official wheel and tire retailer of Monster Energy AMA Supercross. For more information, visit www.discounttire.com/60years.