CUYAHOGA FALLS, Ohio — Tire dealers contacted recently by Tire Business reacted with optimism and excitement to news of Goodyear acquiring Cooper Tire & Rubber Co.
The new Goodyear will cast a wide net, and a streamlined portfolio using both the breadth of segment coverage and the depth of brand price points could be great for everyone, they noted.
"We're excited about the future," Carson Cornelius, chief development officer at Zurcher Tire Inc., said. "We've been loyally buying the (Cooper) Mastercraft brand for decades. We've also been dealing with Goodyear for decades."
The Monroe, Ind.-based tire wholesaler distributes from 11 sites in Indiana, Illinois, Iowa, Michigan and Missouri.
"We think Mastercraft and Cooper's other brands can be a great addition to Goodyear's strong brand catalog," Mr. Cornelius said. "We're excited to see an American company secure the future of important American brands."
Goodyear's $2.5 billion bid to buy Cooper closed June 7. The combination of the two Ohio-based companies brings together the world's No. 3 tire maker, with global sales of $13.7 billion in 2019, with Cooper, the No. 13 tire maker with $2.8 billion.
Rick Benton II, vice president of BTS Tire & Wheel distributors and Blacks Tire Service Inc. (BTS) in North Carolina, said his company has worked with both Goodyear and Cooper for a long time, and the combined company has the potential to benefit all segments of the tire industry, including retail, commercial, retreading and wholesale distribution.