HANOVER, Germany — Continental A.G. has made the pursuit of quality in mobility a cornerstone of its business since it began a century-and-a-half ago.
While many will mark the milestone by looking back on the company's humble beginnings in 1871, Continental is looking to the future and evolving to meet the demands of the modern world.
By 2050, Continental said its tires will be manufactured from 100% sustainable materials, and the supply chain will be completely climate neutral.
"The history of Continental has been shaped by major successes and no less by major challenges. Both have made us what we are today — a leading international technology company," Continental said in a statement, adding an estimated 1 billion drivers rely on its technology.
"Making mobility safe, clean, smart, sustainable and affordable is our mission."
As the company celebrates 150 years of business — officially on Oct. 8 — there are plenty of historic innovations that moved its mission forward: From the first "grooved" tire in 1904 to using artificial intelligence to build tires optimized for today's growing electric-commercial vehicle market.
"Tires are our passion. Our technological excellence has ensured safety, reliability and sustainability for 150 years," Christian Kötz, head of the tires business area and member of the executive board of Continental, said.
"Many of today's technology standards in tires come from Continental. Time-and-time again, we push the boundaries of what is possible."
Starting in one factory in Hanover, the company now operates in 58 countries. Tire Business ranks Conti as the fourth largest tire company in the world with an estimated $9.9 billion in tire sales in 2020. Conti's tire sales made up about 23% of total corporate sales in 2020.