MONTREAL — RTX Wheels, a Canadian aftermarket wheel company, is expanding distribution of its range of steel and alloy wheels to the U.S., targeting "mid-tier" customers with a "high-level quality" product that's backed by a three-year warranty.
The company, a unit of Entreprise Robert Thibert Inc., a Montreal-based aftermarket distributor of vehicle accessories, laid the foundation for its foray into the U.S. in 2017 with the acquisition of Performance Wheels, a Long Island, N.Y.-based distributor.
Since then RTX has moved Performance Wheels to a larger warehouse in Ronkonkoma, N.Y., to prepare for the nationwide launch.
The company's range of steel and alloy wheels is available online and through local and national retailers, offering U.S. drivers an broad selection of performance, durability and value.
"RTX makes the right wheel for any driver, in any circumstances, at a reasonable price," Patrick O'Hara, Thibert's vice president of business development, public relations and marketing for North America, said.
"Whether you're looking for heavy-duty wheels to get you through the worst winter weather, an OEM-inspired wheel for your classic car, or a stylish contemporary upgrade, one of our four series of high-quality wheels will offer what you're looking for, and without the luxury price tag."
RTX is shooting for two-day delivery to most locations in the U.S. by year-end 2020, Mr. O'Hara said. In Canada it already offers next-day delivery.
Family owned RTX Wheels was established in 2003 and initially sold only three different models of wheels. The company now offers more than 150 different affordable wheel options in rim diameters up to 22 inches for every car and truck category through a network of more than 10,000 retailers.
"RTX is making the same quality, value and reliability available to the robust and diverse U.S. market that we've been delivering for the last 16 years," Mr. O'Hara said.
"This is an enormous opportunity for RTX Wheels, and we have an ambitious growth plan that will create American jobs and within a few years make us the uncontested option for wheels in the United States."
The growing RTX line of products includes heavy-duty wheels, OEM-inspired and classic styles, modern designs and a growing selection of rims.
RTX sources its wheels from two to three producers in China, Mr. O'Hara said, and as such the firm is having to deal with the Trump administration's various import tariffs on Chinese goods.