Through the social media accounts, Camso will provide powersports enthusiasts with direct access to its product range with curated content, tips on maintenance and product selection, as well as direct access to experts for Q&A live sessions.
Camso is a global manufacturer and distributor of off-road tires, wheels, rubber tracks and undercarriage systems to serve the material handling, construction, agricultural and powersports industries.
"With the COVID-19 pandemic, all industries had to reinvent themselves to reach out to their communities," Claudie Durand, experience and communication manager of powersports at Camso, said.
"We're lucky that our fans are active and very passionate. We're like a big family, one that we want to bring even closer thanks to online platforms that are easy to access no matter where you are."