WHITEVILLE, N.C. — BTS Tire & Wheel Distributors is hosting a three-day virtual event called "Be the 1 Virtual Sales Conference," for its network of customers.
Sessions will be held Thursday, March 4 from 7:15 to 10 a.m. and from 2 to 5 p.m.; Friday, March 5, from 7:15 a.m. to 10 a.m. and 2 p.m. to 4:30 p.m.; and Saturday, March 6 from 8 to 11:30 a.m.
Each session will last 25 minutes, and many will include a question-and-answer session.
Tire Business Editor Don Detore will give a presentation March 4 from 9 to 9:25 a.m. on a Snapshot of the Tire Industry, based on the latest industry data.
Other sessions include ones on product and brand training; hiring and recruiting; selling value at retail; phone skills training; and commercial tires.
BTS dealers may sign up for the event at www.btstire.net.