NORWELL, Mass. — Sullivan Tire & Auto Service has signed Boston Bruins forward Charlie Coyle to a one-year deal to partner with the company on marketing and advertising communications efforts throughout New England.
Mr. Coyle will be featured in various interviews, appearances — virtual if necessary — and other marketing and advertising initiatives, the company said.
"Charlie personifies the hard-working spirit of a Bruin, all the while doing it first class. We look forward to utilizing Charlie in many of our upcoming marketing and advertising initiatives to support not only our communications but our long-time work with the Boston Bruins," Paul Sullivan, vice president of marketing for Sullivan Tire, said.
Sullivan Tire advertises during Bruins games on the New England Sports Network and has a multi-year agreement with the Bruins that includes TD Garden dasher board signage.
"I'm excited about my partnership with Sullivan Tire," Mr. Coyle said. "Sullivan Tire has been a reliable mainstay in my home town of Weymouth, Mass., as well as throughout New England, and my family are longstanding customers. Sullivan Tire has been a sponsor and supporter of the Bruins for over 40 years, and I'm happy and excited to show my appreciation to them."
The South Shore native is the newest addition to the list of Boston's professional athletes that have partnered in the past with Sullivan Tire, including Torey Krug, James Develin, Dustin Pedroia, Jim Rice, Derek Sanderson, Tommy Heinsohn and Greg Campbell.