DUNWOODY, Ga. — Curtis Brison, president of Hankook Tire America Corp. for the past six months, left the tire maker July 1 to become vice president of sales, marketing and strategic growth at TireHub L.L.C. the national tire distributor co-founded by Bridgestone Americas Inc. and Goodyear.
“Adding Curtis to our executive team is a win for TireHub and for our customers,” TireHub CEO Ted Becker said.
“He is a proven leader and accomplished industry executive. He knows the industry, knows our customers, and knows what it takes to be successful. Curtis is the right person to lead this next stage of dynamic growth.”
Brison will play a critical strategic role in growing TireHub’s business to enable future growth and expansion plans, the company said, noting that Brison will also be responsible for TireHub’s go-to-market strategy, ensuring that it delivers differentiated value and growth for customers.
Brison is a former Michelin North America Inc. executive who joined Hankook in June 2020 as vice president of sales, U.S. passenger and light truck tires.
He recently announced his departure from Hankook, effective July 1. Sooil Lee, CEO of Hankook Tire & Technology, will become interim president. Lee previously was president of Hankook Tire America from 2009-12 and also from 2020-21.
"The U.S. market is fundamental to our global business strategy, and we are committed to our customers’ success," Hankook said in a statement.
"Our strong management team will continue to ensure consistent operations during this transition. We thank Curtis for his contributions to Hankook and wish him the best on his next endeavor."
In a TireHub-prepared statement, Brison said: “I am passionate about this industry, about customers and about providing winning experiences that create profitable growth. It is an incredible opportunity to be part of an industry transforming joint venture and I’m excited to help lead its next stage of dynamic growth.
“I’ve watched their energy and excitement spread across the tire industry, and I look forward to being a Hubber.”
