NASHVILLE, Tenn. — Bridgestone Americas has introduced the Bridgestone Turanza Prestige, a grand touring tire built with the company's Enliten technology.
Engineered for premium sedans and crossovers, new flagship grand touring tire delivers a "whisper-quiet" ride with comfortable, responsive handling and improved wet-weather performance, Bridgestone said. It is backed by a 70,000-mile limited treadwear warranty.
The Turanza Prestige offers 44% better wear mileage compared with the previous generation Turanza QuietTrack tire, the company said.
The tire features a deeper tread pattern, optimized to evacuate water; additional shoulder sipes; wider center ribs; zig-zag grooves; full-depth 3D sipes; and a reduced tread-block pitch count.
The tire was engineered to help mitigate road vibrations and maintain smooth, constant and comfortable contact with the road, Bridgestone said.
The Prestige launches in 18 sizes covering 17- to 20-inch rim diameters, and with H, V and W speed ratings. Most sizes of Turanza Prestige feature high-contrast sidewall elements and a unique off-shoulder design.
The new tread pattern is formed from a high-tech compound featuring Bridgestone's proprietary PeakLife polymer, composed with soybean oil.
Replacing petroleum-derived products with soybean oil improves the manufacturing process and reduces the viscosity of the rubber, thereby making the tire compound easier to mix, the tire maker said.
"Our all-new flagship tire, Turanza Prestige, is designed to deliver the exceptional ride comfort, quietness and wear life to the most luxurious sedans and crossovers on the market," said Dale Harrigle, chief engineer, consumer replacement tire development, Bridgestone Americas.
"The inclusion of our patented PeakLife polymer and Enliten technology delivers an uncompromised grand touring experience with our 70,000-mile warranty."
Pricing information was not disclosed.
Turanza Prestige's top fitments include Alfa Romeo Stelvio, Audi A7, BMW X5 and X7 and Mercedes-Benz S-Class.
