Bridgestone, a worldwide Olympic and Paralympic partner, will showcase its mission of "serving society with superior quality" by providing products and services that will help enable safe, smooth and sustainable movement around Tokyo for the Olympic Games July 21-Aug. 8.
With its global headquarters in the host city, approximately 3,000 official vehicles will be kept in motion with Bridgestone's tire products and services, while its bicycle and maintenance service will be provided for athlete and staff transportation.
In addition, its seismic isolation technology will support earthquake readiness in two of the main Tokyo 2020 venues — the Tokyo Aquatics Centre and Ariake Arena.
Bridgestone is supporting safety and comfort in other Tokyo 2020 buildings through the light and highly-durable Polybutene Piping System currently installed in more than a dozen of Tokyo 2020's temporary venues and facilities.
In addition, the company continues to support and celebrate a diverse roster of more than 70 global athletes who serve as Team Bridgestone athlete ambassadors.
In the U.S., Bridgestone launched its Olympic and Paralympic campaign, which will be in heavy rotation throughout Tokyo 2020, celebrating what it means to be "Prepared to Perform No Matter What."