NASHVILLE, Tenn. — Bridgestone Americas Inc. plans to raise prices in the U.S. and Canada on "select" Bridgestone- and Firestone-brand passenger and light truck tires by up to 8%, effective May 1.
Bridgestone cited "increased business costs and other market dynamics" as its reasons for this increase, its second in just four months. The Nashville-based tire maker raised prices Jan. 1 on Bridgestone- and Firestone-brand passenger and light truck tires by undisclosed amounts.
Bridgestone did not specify what "select" means in terms of which lines are affected, but said the new pricing will include "adjustments at the article and pattern level." Company representatives will contact customers to provide more detailed information about the changes.
Bridgestone also recently announced an increase in prices of up to 8% on Bridgestone-brand commercial truck tires and Bandag retreading products in the U.S. and Canada, effective April 1.
Bridgestone's latest price increase is the sixth one announced recently.
• Apollo Tyres Ltd. — raised prices on Vredestein-brand products in the U.S. and Canada by up to 5%, effective March 1;
• Continental Tire the Americas L.L.C. — increased prices on select Continental- and General-brand passenger and light truck tires in the U.S., effective March 1;
• Goodyear — raising prices April 1 on all Goodyear-, Kelly- and Dunlop-branded passenger tires by up to 8% in North America;
• Michelin North America Inc. — raising prices on select Michelin, BFGoodrich and Uniroyal car and light truck tires in the U.S. and Canada by up to 8% on April 1, which is on top of a 5% increase imposed on Feb. 1;
• Pirelli Tire North America Inc. — raising car and light truck tire prices in the U.S. on April 15 by up to 7%; and
• Toyo Tire U.S.A. Corp. — is planning to raise prices in the U.S. on most consumer and commercial tires by up to 6%, effective May 1, and Toyo Tires Canada will follow suit with prices for "non-winter" passenger and light truck tires, also effective May 1.