Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • MID YEAR REPORT
    • TIRE MAKERS
    • HUMANITARIAN
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
  • Resources
    • ADVERTISE
    • AWARDS
    • CLASSIFIEDS
    • DIRECTORY
    • SHOP FLOOR
    • Best Places to Work
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
June 28, 2021 08:30 AM

Bridgestone, Rahal promote Tire Safety Week

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Graham and Courtney Rahal with their daughter Harlan.

    NASHVILLE — Bridgestone Americas Inc. has drafted IndyCar driver Graham Rahal to help it promote National Tire Safety Week, an initiative of the U.S. Tire Manufacturers Association (USTMA) running June 28-July 4.

    Mr. Rahal, who drives for Rahal Letterman Lanigan Racing in the NTT IndyCar Series, will appear in videos throughout the week, including a LinkedIn Live interview on the Bridgestone Americas page and a series of satellite interviews on broadcast TV with Cara Adams, director of race tire engineering, that will be aired throughout the morning of June 30.

    In addition, Bridgestone has shot and posted informational videos, including one featuring Keith Willcome, a field engineer, that remind drivers to inflate, rotate and evaluate their tires before hitting the road for Independence Day.

    Mr. Rahal is a six-time winner on the IndyCar circuit during his 13-year career in the open-wheel racing series and a new dad.

    "Many people don't realize that proper tire care is critical to vehicle performance, whether you're doing 240 mph on a superspeedway, navigating your daily commute, or taking that big summer road trip with your family," he said.

    "As a new father and a racecar driver, safety is my passion. That's why I'm excited to partner with Bridgestone for National Tire Safety Week and remind all drivers to take care of their tires so that they can take care of you."

    A recent Bridgestone survey of U.S. drivers revealed more than half of Americans plan to travel by car this summer to reach their vacation destinations, while nearly one-third said they plan to travel more than 500 miles by car.

    Bridgestone reminds drivers that tire safety is as simple as three words: inflate, rotate and evaluate:

    • Inflate – Tire pressure should be checked monthly, as well as before long trips or when carrying an extra load, using a tire pressure gauge. Proper tire inflation pressure helps maximize vehicle performance, avoid irregular tire wear and extend tire life. Drivers can find the correct tire inflation information for their vehicle in the vehicle owner's manual or on the tire information placard located in the driver side door panel.
    • Rotate – Routine tire rotation helps prevent uneven tire wear and maximizes tire tread life. Tires should be rotated and balanced according to the vehicle manufacturer's recommendations or every 5,000 to 7,000 miles. Visit an authorized Bridgestone dealer or company-owned retail location for support with tire rotation needs.
    • Evaluate – Drivers should check tread depth to make sure their tires have enough tread to grip the road. All it takes to check tread depth is a penny. Turn the penny upside down and dip it into the tread. If Lincoln's head is fully visible, it's time for new tires.

    Bridgestone also is taking advantage of tire safety week to remind truck drivers and fleet operators to be active in their tire management and maintenance, keeping in mind:

    • Do not exceed a tire's maximum recommended speed, which may be lower than the posted speed limits.
    • Select the right tire for the job, considering the proper tire size, load carrying capacity, speed capability and service type.
    • Set and maintain proper cold inflation pressures.
    • Inspect tires frequently for damage such as cuts, cracks, bulges, penetrations and insufficient tread depth.
    • Monitor tire temperatures using a tire pressure monitoring system (TPMS), if available.

    National Tire Safety Week is an annual initiative aimed at helping consumers learn the essential steps for proper tire care and maintenance. The initiative is led by the U.S. Tire Manufacturers Association and supported by its member companies, including Bridgestone Americas.

    Related Article
    USTMA to promote National Tire Safety Week
    Bridgestone gives $100K to NE Ohio Boys & Girls Clubs
    Bridgestone invests in driverless technology
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Pirelli won't bid for WRC tire supply contract
    2
    Canada court rules for Michelin in tire trademark case
    3
    Grupo Tersa's Valle becomes first Mexican to earn Humanitarian award
    4
    Atlantic Tire & Service founder Blackman dies at 69
    5
    TIA elects 6 new board members
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • MID YEAR REPORT
      • TIRE MAKERS
      • HUMANITARIAN
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
      • RUBBER NEWS EVENTS
    • Resources
      • ADVERTISE
      • AWARDS
        • Best Places to Work
      • CLASSIFIEDS
      • DIRECTORY
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
    • DIGITAL EDITION