NASHVILLE — Bridgestone Americas Inc. has launched an ultra-high performance (UHP) summer tire and improved upon an industry-leading UHP all-season offering for the North American market.
The company showed off the new Potenza Sport UHP summer tire as well as the revamped Potenza RE980 AS-plus during a virtual presentation on Aug. 10.
While the Potenza Sport is all about optimal summer performance and wet handling, the RE980 AS-plus adds winter traction to the mix. The key to both new offerings is the compound, Bridgestone said.
The Potenza Sport is Bridgestone's flagship UHP tire designed to meet the needs of a global high-performance market. The company said, ultimately, the tire's aim is to improve upon the whole experience of driving a high performance vehicle.
"Our team across Europe and the U.S., partnered together to make sure this tire delivered exactly what drivers of sports cars wanted — the ultimate in handling and control," Dale Harrigle, chief engineer of consumer replacement tires, said.
"This is made possible with new mixing technologies used to produce our next-generation ultra-high silica compound, which is the key to unlocking the Potenza Sport's performance characteristics."
Along with extensive testing in Europe, the company also worked with tire dealers in the U.S. to improve the product.