AUGUSTA, Ga. — Bridgestone Golf Inc., a leader in golf ball technology and innovation, has resigned Tiger Woods and Bryson DeChambeau to long-term contract extensions.
Both golfers have won major championships with Bridgestone TOUR B golf balls (Tiger at the 2019 Masters with TOUR B XS, Bryson at the 2020 U.S. Open with TOUR B X) and will continue to play their respective models of choice and contribute to the development of new designs for the foreseeable future, the company said.
"These two players are not only the biggest names in golf today but also happen to be extremely discerning and analytical when it comes to equipment," Dan Murphy, president and CEO of Bridgestone Golf, said. "Tiger's involvement in the R&D process was critical to the development of our breakthrough REACTIV cover technology, and Bryson is just as enthusiastic about participating in R&D as any one of our engineers."
Mr. Woods' new contract extends a nearly 20-year partnership, the company said. While he officially signed with Bridgestone Golf in 2016, he's actually been playing a ball manufactured by Bridgestone since he won The Memorial Tournament during the 2000 season, the company said.
"I've seen a lot of other guys sign up just to be spokesmen for a brand and collect a check. I have a much deeper role in mind with Bridgestone," Mr. DeChambeau said. "I want to be a bigger part of their R&D process and help develop golf ball technology for the future of the game while pushing the limits of golf ball designs to benefit the full spectrum of players. I feel at home there because of their genuine commitment to science and technology."
Mr. DeChambeau first started using Bridgestone Golf balls during college, he said, eventually winning Low Amateur honors at the 2016 Masters Tournament. Since then, he's captured nine professional wins with Bridgestone golf balls.
"I'm meticulous about everything I do in golf, and my attention to the ball I play is no exception," he said. "I've conducted extensive testing with every competitive model available today, and the TOUR B X provides the best and most consistent overall performance. Not only does it produce massive ball speeds with the driver, but it also performs equally well from the rough and around the greens. As a bonus it feels and rolls great with my putter as well."