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March 27, 2023 12:48 PM

Bridgestone Americas partners with Women in Trucking

Tire Business
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    Gold Partner-Bridgestone Americas-1200x628_i.png
    WIC image

    The Women In Trucking Association is a non-profit dedicated to encouraging employment of women in the trucking industry, promoting their accomplishments and minimizing the obstacles they face.

    ARLINGTON, Va. — Bridgestone Americas Inc. has become a supporting member of the Women In Trucking Association (WIT), a nonprofit dedicated to encouraging the employment of women in the trucking industry, promote their accomplishments and minimize the obstacles they face.

    Bridgestone recently opted to become a Gold Level Partner and disclosed that LaTres Jarrett, executive director TBR at Bridgestone Canada, will serve on WIT's board of directors.

    Bridgestone joins Michelin North America Inc. as tire companies in the Gold Level Partner club.

    Bridgestone Americas photo
    LaTres Jarrett

    "At Bridgestone, we are committed to cultivating a culture that advances equity and embraces individuality," Jarrett said.

    "I am thrilled to continue that mission as a member of the WIT board of directors, joining forces with my industry colleagues to further advance and promote diversity in the trucking industry."

    In 2022, Bridgestone was a platinum sponsor of WIT's Accelerate! Conference & Expo held in Dallas, Nov. 13-16, and virtually Dec. 6-7. At the conference, WIT named Bridgestone as one of the top companies for women to work for in transportation.

    In addition, Samantha McCracken, strategic operations manager, Bridgestone Americas, is a member of the WIT's content advisory committee.

    "In 2022, Bridgestone Americas formed its DE&I (Diversity, Equality and Inclusion) Center of Excellence to cultivate an inclusive culture that advances equity and embraces individuality," WIT Founder Ellen Voie said. "Their commitment to DE&I in our industry exhibits the true value of their partnership with the Women In Trucking Association."

    Founded in 2007, the WIT said it is a resource for nearly 8,000 corporate and individual members in the U.S., Canada and Mexico, as well as Japan, Australia, Sweden, South Africa and New Zealand.

    Michelin has been a Gold Level supporter since 2018. Karen Schwartz, vice president, marketing, B2B, is vice chair of the WIT and a board member.

    Gold Level membership requires a $25,000 annual donation to WIT.

    The association recently released the 2022 WIT Index, a barometer to benchmark and measure the percentage of women who make up critical roles in transportation each year, finding the number of professional female drivers increased to represent 13.7% of the industry.

    Learn more about the WIC here.

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