NASHVILLE, Tenn. — Bridgestone Americas Inc. has hired Sara Correa, a marketing executive with transportation industry experience, to replace the retiring Philip Dobbs as chief marketing officer.
The post oversees the marketing center for excellence at Bridgestone Americas, and as such Ms. Correa will lead all digital marketing efforts for the Bridgestone and Firestone brands; the company's sports and engagement platforms; corporate communications; research and insights; and training initiatives.
"Sara is a highly experienced marketing leader with a proven track record of delivering strategic marketing and communications programs in highly complex industries," Paolo Ferrari, global solutions business officer at Bridgestone Corp., and CEO and president for Bridgestone Americas, said.
"Her data-driven approach and collaborative leadership style make her the right person to take our Marketing COE to the next level as we continue to evolve our business to deliver safe, sustainable tire and mobility solutions."
Mr. Dobbs recently announced his retirement after 10 year with Bridgestone; Ms. Correa is scheduled to start July 26.
With extensive business-to-business marketing experience across a range of global markets, Ms. Correa most recently was vice president and segment chief marketing officer for transportation solutions at TE Connectivity Corp., a company that works in the sensors and connectors space for the transportation, medical technology, energy, and data communications industries.
Ms. Correa joined TE Connectivity in 2014 as director and global head of marketing, data communications. Prior to that, she worked for Thomson Reuters, Robson Forensic and the Federation of the American Societies for Experimental Biology. She is a graduate of the Elliott School of International Affairs at George Washington University.
At Bridgestone, she will focus on the tire and solutions businesses in the U.S. and Canada.