LAS VEGAS — Brembo S.p.A. has freshened its aftermarket brakes product groupings to "respond to the evolution of modern vehicles."
The company also introduced a redesigned logo and several new products for the aftermarket: Beyond EV brakes Kit, colorful Calipers X-Style and Greenance brakes to reduce environmental impact.
"In the light of how the aftermarket functions as well as how it has evolved, Brembo decided to segment its entire range of replacement solutions into three product families," the company said.
"Each one is designated to answer specific customer and vehicle needs, and features the highest quality, and innovation which Brembo is known for."
Brembo displayed the new products at the recent SEMA Show and AAPEX events in Las Vegas.
The product groupings are:
- Brembo Prime, a premium line tailored for consumers seeking the best fit for their car, CUV or truck. The Brembo Prime consists of brake discs, brake pads, calipers, brake fluid and additional brake accessories.
- Brembo Beyond focuses on sustainable-mobility solutions and includes the Brembo Beyond EV kit, a new range of specially coated discs and brake pads that are quieter and more resistant to oxidation and corrosion, contributing to the reduction of a vehicle's environmental footprint.
- Brembo Xtra targets drivers who are looking for customization elements for their cars as well as the specific characteristics of quality, reliability and performance. Xtra includes drilled and slotted brake discs, high friction pads, colored aluminum calipers and advanced brake fluid.