CUYAHOGA FALLS, Ohio — Historic tire sales in the wake of the COVID pandemic subsided in 2023, and the wave officially settled in 2024. If the year was an ice cream flavor, it would be vanilla. ... Or, maybe vanilla with sprinkles (if you're an optimist). It was neither good nor bad — but it was still ice cream.
The data shows positives in many tire segments, including recovery of TBR that plunged in 2023, and a continued boost to the CUV all-season tire market.
The Tire Business' fifth annual THE Book is out now. It is a collection of data gathered on the tire industry in 2024, along with a look ahead at the trends impacting our industry in 2025. It's certainly enough information for you to make up your own mind.
Here are five interesting facts, you'll find in THE Book:
- 07B: That's the DOT tire code for Newbustar Tires made in Snoul, Kratie, Cambodia. It's one of 21 new U.S. DOT codes issued for companies selling tires in the U.S. The Book includes an updated and complete list of DOT codes. Find out exactly where your tires were made.
- 17: The number of tire production facilities in Brazil. There's 47 in the U.S. The Book includes a list of every tire production facility in the world. Hint, it's a lot.
- 90 years: The winter tire celebrated its 90th anniversary this year. Nokian Tyres P.L.C. claims it invented the product in 1934 to tackle harsh winters in Finland. The Book also includes all of this year's other anniversaries and milestones.
- 13: A lucky 13 acquisitions for Gill's Point S nearly doubles the size of the dealership as it expands from coast-to-coast. See all of this year's mergers and acquisitions in The Book.
- 100: The amount of page in this year's The Book. Download the digital edition now.