Bolt On reorganizes exec roles as part of expansion plan

SOUTHAMPTON, Pa. — Bolt On Technology L.L.C., a supplier of technology tools for the automotive aftermarket, has restructured its management team to facilitate "aggressive growth."

The changes involve creating three management positions and further defining the roles and responsibilities of the management team so leaders can best execute corporate strategy and make the company more nimble, Bolt On said.

Bolt On founder and CEO Mike Risich said his company expects to grow revenue by at least 15% in 2021 and double in size within the next three years.

The executive changes include:

• Andee Silverman, formerly vice president of special projects, will become chief operating officer, responsible for designing and ensuring high quality customer experiences. Ms. Silverman is a six-year employee will oversee customer service across multiple touch points, from support and training to ongoing service and relationship management.

• Tim Cifelli, who joined Bolt On in 2018 as director of marketing, will assume the role of chief revenue officer to raise awareness of the brand and its products. In this role, he will leverage a strategic and multi-layered approach to create seamless collaboration and efficiencies across the marketing and sales life cycle, among traditional repair shops, channel partners and expanded industry markets, the company said.

• Mike Krupit, formerly an adviser to the Bolt On leadership team, has been named interim chief strategy officer. Mr. Krupit, who has founded, co-founded or partnered in companies such as Trajectify, UpVentures Capital, IntroNet, Real Food Works and CDNOW, will use his experience and insights to develop, communicate and execute the company's strategic initiatives, Bolt On said.

The company said it expects to announce additional appointments and promotions in the coming weeks.

"The appointments represent a strategic shift to help our company grow, strengthening our market leadership role while expanding into new sectors, and enhance value to our customers. By empowering our leadership team and relying on their experience, strategic thinking and decision-making, we can turbocharge our engine to rapidly forge ahead and meet our ambitious business goals," Mr. Risich said.

The reorganization is buoyed by the introduction last year of NextGear, which allows Bolt On's Digital Vehicle Inspection software and related tools to be used by any type of vehicle service and repair business via a mobile device, with or without compatible shop-management software

The company also expanded its Bolt On Pay, which offers payment-processing features for repair shops and their customers.

A changing automotive aftermarket, spurred in part by evolving driving habits, has given repair shops new urgency to better serve their customers, Mr. Risich said.

"As a result, they're looking to improve the customer experience, including more contact-less service and proactively engaging them with updates and recommended appointments with an eye on keeping their vehicles healthy." the company said.

"This falls into line with Bolt On's core offerings, like digital vehicle inspections, online and mobile appointment setting and Bolt On Pay, which allows vehicle owners to pay for service via text and, depending on the shop, finance their repair work," Mr. Risich added.

"But the reorganization also helps us to better execute as we move into the sub-vertical markets, like fleet management, import cars and sport vehicles, transmission shops and parts dealers. It's all about getting our value proposition in front of these shops and ensuring we're responsive and giving them a great experience."