PERTH, Scotland — Balkrishna Industries Ltd. (BKT) and OK Tire Stores Inc. have agreed to be title sponsors for the World Women's Curling Championship 2022 taking place in Prince George, British Columbia, this coming March.
The BKT Tires and OK Tire World Women's Curling Championship 2022 will be held at the CN Centre in Prince George March 19–27, 2022. and will feature 13 teams competing for the gold medals and world title.
"We are delighted to have BKT Tires and OK Tire named as the title sponsors for the World Women's Curling Championship 2022," Kate Caithness, World Curling president, said.
"After their successful title sponsorship of our World Men's Championship last season, we are excited to see their continued commitment to our sport at the first world championship in the new Olympic cycle."
BKT and OK Tire return to sponsor international curling following their title sponsorship of the World Men's Curling Championship 2021, that was held in the Calgary bubble. While BKT Tires were also named as presenting sponsors of the World Women's Curling Championship that same season.
"It is with honor and pleasure that we'll give our name to this prestigious competition," Rajiv Poddar, joint managing director of BKT, said.
"We're big fans of curling and sport in general, this is why we support it with no reserve all over the world. Sport is passion, dedication, determination and lots of emotions together, an incredible experience that as a company we're glad to be associated with. On behalf of BKT Group, I wish best of luck to all teams competing."
John Sotham, chief financial officer of OK Tire, said, "At OK Tire, we are very happy, and proud, to sponsor the World Women's Curling Championship again this season. It's a great opportunity for us to be a part of this fabulous Canadian pastime, and the communities in which our locally owned stores live and serve."
Learn more at www.curling.ca/2022worldwomen/.