According to Big Brand, MPG provides comprehensive tire and automotive services to meet the needs of its customers and their vehicles. Big Brand will integrate its proprietary technology infrastructure and systems across each of the acquired locations, enhancing MPG's ability to provide superior customer service at a great value in a professional and friendly environment.
Big Brand CEO Joe Buscaglia said this transaction "exemplifies our commitment to building a premier tire and automotive service platform through strategic acquisitions, new greenfield units and investments in our industry-leading technology infrastructure."
"We look forward to working with the outstanding MPG team members and providing the highest standard of service and technology-driven solutions to customers across Tucson," he said.
The MPG deal is Big Brand's first in 2022. In late 2021 it carried out three acquisitions in the Phoenix area covering 14 retail points of sale. The three purchases — of Community Tire Pros & Auto Care (six stores), C&R Tire & Automotive (five stores) and S&S Tire Auto Service Center (three stores) — expanded Big Brand's presence in the Phoenix area to 24.
The MPG stores are the company's first in the Tucson area. Big Brand did not say how many service bays the 11 locations have or how many employees area involved.
Big Brand is backed by Percheron Investment Management L.P., a San Francisco-based private equity firm that acquired Brand Tire in April 2021.
With 170-plus retail outlets, Big Brand would be considered the eighth-largest independent tire retail dealership in the U.S., according to Tire Business research.