GREENVILLE, S.C. ― Michelin North America Inc.'s BFGoodrich Tires brand is aiming its latest product release — the Trail-Terrain T/A tire for CUVs, SUVs and trucks with all-wheel drive (AWD) — at "adventure enthusiasts."
The tire launched Sept. 1 in the U.S. and will be available in Canada in January, 2022. It comes in 46 sizes, covering 80% of the product's targeted customer portfolio, the company said. The size range covers 15- to 22-inch rim diameters, the company said, starting at 235/75R15/XL 109T and ranging up to 285/45R22/XL 114H.
Michelin is backing the tire line with a 60,000-mile warranty and a 60-day satisfaction guarantee. No pricing information was available.
"Over the past decade, growth in outdoor recreation has led to significant demand for AWD-equipped CUVs, SUVs and trucks," Stephen Peters, BFGoodrich brand director, said.
"Vehicle manufacturers and consumers are demanding vehicles that give them light off-pavement capability while still maintaining fuel economy."
Mr. Peters said the Trail-Terrain T/A tire "fills a void in our current portfolio and is purposely built for these consumers who want on-road-focused performances with light off-pavement adventure capability."
