GREENVILLE, S.C. — Michelin North America Inc.'s BFGoodrich Tires brand has launched a mobile app for off-road enthusiasts that's designed to allow users to share their off-roading excursions in real time.
The new app, OnTrail, combines essential trail companion tools with community-sharing functions, BFG said, and is available on Apple and Android platforms.
"With OnTrail, we're bringing off-road adventures to the next level, making it easy for adventure seekers to find and share the best trails based on their specific criteria," Harold Phillips, global general manager for BFGoodrich Tires, said.
"… we see the OnTrail app as a digital extension of our commitment to industry-leading performance. From our support at the Baja race pits to grassroots Garage events, BFGoodrich strives to be a leader in enabling exploration of the great outdoors."
With the OnTrail app, consumers can filter by weather conditions, trail difficulty, length of time and user reviews to identify their ideal off-road exploits. OnTrail also recommends points of interest and includes the option to upload photos, allowing users to share real-time conditions and adventures.
BFGoodrich has posted a video on YouTube that explains the app's features.
Additionally, integrated missions within OnTrail will allow enthusiasts to take on new challenges, such as supporting a trail cleanup or completing a first trail on a new terrain. With the completion of each trip or mission, users will earn badges, rankings and points that can be redeemed for rebates and prizes.
BFG said it plans to have the OnTrail app evolve to help ATV, UTV and sports bike enthusiasts find their own trails with the same detailed rating systems.
