GREENVILLE, S.C. — Michelin North America Inc. has introduced the BFGoodrich Route Control S and Route Control D commercial truck tires for regional and urban fleets.
The launch coincides with the BFGoodrich brand's 150th anniversary.
"Since Dr. Benjamin Franklin Goodrich purchased the Hudson River Rubber Company in 1869, BFGoodrich has been on the path of making many firsts in the tire industry," said Adam Murphy, vice president of B2B marketing for Michelin North America. "BFGoodrich was responsible for the first U.S.-built pneumatic tire and selected by Henry Ford as original equipment for the Model A. Now, 150 years later, we continue the legacy with this winning regional market offer."
The BFGoodrich Route Control S steer tire and Route Control D drive tire are designed for trucks used for less-than-truckload and last-mile delivery applications in the package and delivery, food and beverage, and other same-day and next-day delivery segments.
"It's about winning in urban and regional markets and with customers that are serving those markets. which are marked by some of the most difficult conditions," he said.
"Even during this extraordinary pandemic, many of the segments they are serving are experiencing an unbelievable level of growth, really being driven by the increasing demand that all of us, as consumers, have everything quicker and faster. ...