GREENVILLE, S.C. — Michelin North America Inc.'s BFGoodrich Tires brand is expanding its motorsports involvement by agreeing to support racers active in the World Off Road Championship Series (WORCS) as that predominantly two-wheeler-focused body expands its burgeoning ATV/ UTV classes.
Founded in 2001 to support off-road motorcycle racing, WORCS is branching into the rapidly growing areas of ATV/QUAD and side-by-side/UTV racing.
WORCS has scheduled a dozen race weekends for the ATV/UTV classes. The season opened Jan. 15-17 at Lake Havasu, Ariz.
BFGoodrich is working with Rocky Mountain ATV/MC, a Payson, Utah-based powersports supplier, to provide onsite support and tire sales.
BFGoodrich has designated its Mud-Terrain T/A KM3 UTV tire for this series, saying it delivers "extreme" traction and toughness for sport and multi-purpose UTVs. "Mud-phobic" bars on the shoulders help release compacted mud, while the "terrain-attack" tread pattern enhances grip on rock and slick surfaces.