CUYAHOGA FALLS, Ohio — Maybe you've read the stories ... or seen the emails ... or noticed the advertisements in Tire Business and on tirebusiness.com.
But maybe you still don't feel motivated enough to sign your business up to participate in the Best Places to Work survey that is being conduct by TB and Best Companies Group (BCG), an independent research firm specializing in identifying and recognizing great places to work.
Too much of a commitment, you might think. We've had enough disruption already this year, you might believe. Or it really wouldn't matter to the employees, the thought process might be.
If that has been in your thought process, you might consider rethinking it, at least based on the experience of the winner of the inaugural Tire Business BPTW contest last year, St. Louis Wholesale Inc.
The family-owned business, with around 20 employees, specializes in supplying specialty and odd-ball tires.
St. Louis Wholesale CEO Joe Inchiostro Jr., whose father and uncle co-founded the company, said winning the award was a huge morale boost, providing employees with an increased sense of team unity and pride.
"It was a validation to our people that their belief that we really have something special at St. Louis Wholesale Tire was accurate," Mr. Inchiostro said. "It also gave everyone a sense of personal ownership in the culture of our organization.
"Winning created a psychological benchmark I think as well, that everyone holds themselves to now, that we must live up to the title. They love to tell people when we are on the phone, too."
The rules are simple. Businesses must:
- Be a retail, commercial, OTR, retread or wholesale tire dealership in the U.S. (publicly or privately held);
- Have a minimum of 15 full- or part-time permanent employees working in the U.S.; and
- Have been in business a minimum of one year.
Among companies eligible are online tire businesses (such as Tire Rack, Simple Tire, etc.); franchise tire businesses (such as individual Tire Pros, Big O Tires, etc. franchisees); mass merchandisers with tire stores (such as Walmart Tire & Lube Express, Sears Tire Centers; individual stores not eligible); and wholesale clubs that sell tires (such as BJ's or Costco.)
The process is simple. Each business is asked to fill out two surveys.
The owner or representative of the dealership must fill out the Employer Benefits and Policies Questionnaire, an online survey detailing company policies, practices, benefits and demographics.
Employees, meanwhile, are asked to complete the Engagement and Satisfaction Survey, a series of questions, using a scale of 1 to 5, ranging from "agree strongly" to "disagree strongly."
The survey includes seven demographic and two open-ended questions. Employees can fill out this survey online or on paper, if a full company employee email list is unavailable.