CHICAGO — Private brand distributor Atturo Tire Corp. has launched a national television commercial campaign that the company said is designed to emphasize the brand's commitment to delivering high- performing tires at an exceptional value.
It marks Atturo's fourth series of national TV commercials.
The campaign — "Atturo is the Answer" — introduces Atturo Andy, a friendly tire salesperson whose knowledge of Atturo's portfolio makes him the go-to for tire advice.
Since Atturo Andy can't be everywhere, the campaign uses his cardboard likeness, appearing just when consumers need guidance most.
The first episode of this series will debut during the first three weeks of March. The commercials will air on several cable channels, including ESPN, Fox Sports, Fox News, REELZ – On Patrol Live, TBS, TNT, Motor Trend, Mav TV, Big Ten Network and the NFL Network.
The campaign also will be part of streaming and online channels. Preview the first episode with Atturo Andy here.
Atturo said the TV campaign is part of its "ambitious advertising efforts" this year, with more TV commercials and content slated for release.
The campaign includes national billboard ads, print, digital, streaming video and email campaigns. The tire distributor said it is "committed to supporting its network of wholesalers and retailers, ensuring that the end consumer recognizes Atturo as a top-tier brand that stands for quality and affordability."
It said it believes that the campaign "will reinforce its position as the premier choice for consumers seeking performance, style, and value," as well as increase "brand visibility to drive sales and consumer interest."
Atturo Tire's lineup includes high performance, SUV, crossover, light truck, off road, hybrid and EV products.
