WAUKEGAN, Ill. — Private brand marketer Atturo Tire Corp. announced it has become a gold-level sponsor for the 26th annual Woodward Dream Cruise in Michigan.
The Woodward Dream Cruise, held annually on the third Saturday in August, is the largest automobile cruise in North America, the company said.
The 2021 cruise route runs 16 miles along historic Woodward Avenue (M1) through seven cities. More than 1.4 million people and 45,000 classic cars and hot rods attend each year. The event is considered one of the largest held in Michigan.
In addition to sponsoring the cruise, Atturo Tire will have several representatives and vehicles, as well as their display trailer on-site in the Belle Tire parking lot at 13 Mile and Woodward Avenue.
"Being able to be a part of such a historic event like the Dream Cruise is really special for myself and the entire Atturo Team," Atturo Marketing Manager Joe Gomez said. "We are proud to support an event that has been so important to people in these communities and the Motor City for over 25 years."
This will be Atturo's first year attending and sponsoring the Woodward Dream Cruise. The cruise will take place this year on Aug. 21 along Woodward Avenue from Ferndale to Pontiac.
Ford is the presenting sponsor for the event. Gold-level sponsors include Atturo, Huntington Bank and NEXT emobility solutions.
Atturo designs and distributes "stylishly aggressive" tires dedicated to the growing Light Truck, Jeep, SUV, Crossover, and Muscle Car segments of the market.