MMA fighters to be Atturo brand ambassadors

WAUKEGAN, Ill. — Private-brand marketer Atturo Tire Corp. has signed mixed martial arts (MMA) standouts Jason Jackson and Impa Kasanganay to be brand ambassadors.

The fighters will represent Atturo Tire as they compete in the 2025 Professional Fighters League (PFL) World Tournament, to be held in April.

Atturo recently signed a multi-year deal with the PFL to be the official tire partner of the mixed-martial arts promotion.

Atturo said Jackson's and Kasanganay's "toughness, elite performance and championship mentality ... align perfectly with Atturo's mission to deliver high-performance tires built to go the distance."

Both have 18-5 records in MMA. Jackson, a former welterweight champion, has beaten former champions Douglas Lima and Yaroslav Amosov. Kasanganay, meanwhile, won the 2023 PFL light-heavyweight championship.

Jackson and Kasanganay will partner with the brand in several ways, according to Atturo, including social media content. They also will have Atturo branding on their fight gear during training, in the ring and in pre/post-fight appearances.

In addition, Atturo will participate in behind-the-scenes content, professional photo and video shoots and other in-person appearances.

Atturo President Michael Mathis called the fighters "true warriors, embodying the spirit of hard work, endurance, and high performance — traits that define the Atturo brand."

The company said its involvement with fighters "reinforces its commitment to performance, strength, and durability — both in the cage and on the road."

In addition to its relationship with the PFL, Atturo in recent months has forged marketing partnerships with the NHL's Edmonton Oilers and Chicago Blackhawks.