LIVONIA, Mich. — Tire pressure monitoring systems provider ATEQ TPMS Tools L.C. has hired Matthias Froehlich to be its TPMS sales manager for its European TPMS team .
Mr. Froehlich's responsibilities include managing sales, accounts, maintaining the European market, training customers on ATEQ tools and attending trade shows.
According to Eri Muca, global aftermarket TPMS manager, Mr. Froehlich has more than seven years of experience in the automotive aftermarket industry, specifically in TPMS.
"Knowing him in the industry, I have seen his passion for TPMS and his determination to grow TPMS business," Mr. Muca said. "He will be an excellent addition to our growing TPMS team in Europe."
Mr. Froehlich has held several positions as a product manager in the industry before moving to sales three years ago. He said he hopes to help the TPMS market in the region.
Prior to joining ATEQ, Mr. Froelich worked with Huf Group in the U.S. and with Bartec Auto ID Ltd. in Europe.
Mr. Froehlich can be contacted via email at [email protected].