Arroyo adds major leaguer, influencers as brand ambassadors

LOS ANGELES — The Los Angeles Dodgers have been one of the hottest topics in Major League Baseball this season. And one of their players — along with two well known social media influencers —have joined Arroyo Tires as brand ambassadors for 2024.

Dodgers outfielder James Outman, as well as comedian Adam Waheed and automotive YouTube star Parker Nirenstein will be representing Arroyo Tires, a Wholesale Tire Distributors Inc. proprietary brand.

Outman, a centerfielder, played in 154 games for Los Angeles in 2023, his first full season in the majors. He hit .248, with 23 homers and 70 RBIs for the Dodgers, who won more 100 games and won the National League West Division for the 10th time in 11 seasons.

This past season, the Dodgers signed reigning American League Most Valuable Player Shohei Otani as a free agent in the offseason, as well as Japanese phenom Yoshinobu Yamamoto, two of the most coveted players this offseason.

Waheed, 31, a social media influencer who has 28 million followers globally, is known for his humor via his more than 680 online videos.

Nirenstein has 15 million followers globally, and is known as a primary resource for automotive enthusiasts, Arroyo said.

He serves as host and creator of Vehicle Virgins, a YouTube channel with more than 2 million subscribers.

Arroyo said each ambassador "brings a unique perspective and an unwavering commitment to excellence, mirroring Arroyo Tires' dedication to quality and innovation within the tire industry."

Arroyo President Ara Tchaghlassian said he is "thrilled" to begin a journey with the trio.

"Their proactive mindset and dedication to exceptional craftsmanship align seamlessly with our vision of prioritizing quality," he said. "We anticipate that this collaboration will not only enhance our brand but also resonate with the sincere appreciation our ambassadors hold for the automotive movement."

Vahe Tchaghlassian, vice president of Arroyo, lauded "the significance of partnering with individuals who not only excel in their respective fields but also share a mutual commitment to excellence."

He said the trio "will play a pivotal role in exemplifying the brand's values and dedication to delivering high-quality products."

You can see commercials with the new brand ambassadors on Arroyo's YouTube channel.