SAN ANTONIO — The Aftermarket Auto Parts Alliance Inc., which includes Auto Value and Bumper to Bumper marketing programs, has hired Nicole (Nikki) Paschall as director of communications and engagement, a new position.
Paschall will play a vital role in Alliance Shareholder Meetings, events, sweepstakes and promotions, the Alliance's upcoming 2022 Aftermarket Jackpot Convention event in Las Vegas, as well as contributing to the communication efforts between Alliance headquarters, industry partners, customers and shareholder members, the Alliance said. Paschall will also lead the marketing efforts for the Alliance's commercial vehicle and heavy-duty program.
"Bringing Nikki Paschall onboard in this new position within the Alliance is a win for our headquarters office as well as for our current and future shareholder members," JC Washbish, vice presidernt of sales and marketing, said.
"Nikki has over a decade of industry experience and a proven track record of success. We are excited to welcome her to the team and for her to contribute to the Alliance membership with her efforts."
Paschall most recently was director of marketing for HDA Truck Pride. She is a member of the Auto Care Association's education committee and a board member and secretary of GenNext Heavy Duty. She is also an inaugural GenNext 4 Under 40 Award winner.
The Alliance is an aftermarket distribution and marketing program group with a network of independent warehouse distributors.