COMPTON, Calif. — Off-roading products retailer 4 Wheel Parts (4WP) is partnering with the California Off-Road Vehicle Association (CORVA) to promote, preserve and protect off-road recreation and automotive access on public lands throughout California.
"Here at 4 Wheel Parts, we believe that off-roading is a sustainable form of recreation and love to see our community out there enjoying trail access in a responsible way," Joey DiGiovanni, director of marketing at 4WP, said.
"The partnership with CORVA aligns our brand with their mission of protecting our lands for the people, not from the people. The off-roading industry is a real family and we are proud to be a part of that community and help to preserve and expand off-road opportunities for generations to come."
4 Wheel Parts' parent company, Polaris Industries Inc., supports the mission that off-road enthusiasts can enjoy the land in an environmentally sustainable and safe way. This new collaboration aims to ensure the sustainability of the off-road recreation and support land management public access.
"We are huge fans of the 4 Wheel Parts brand at CORVA and thrilled at the partnership with them," CORVA Managing Director Amy Granat said. "4 Wheel Parts has shown that they want to be informed, aware and part of the solution for the off-road industry to preserve the off-road trails and land access for future generations.
"4 Wheel Parts is a brand that is very much active within the community and engages in a meaningful way, demonstrating that they really have the backs of their customers. They support our mission to help the off-road community go out and have fun, but in a responsible, sustainable way."