COMPTON, Calif. — Aftermarket parts supplier 4 Wheel Parts (4WP) is celebrating its 60th anniversary throughout March, offering in-store celebrity appearances, limited time special sales and giveaway events in the company's 95 retail locations throughout the U.S. and Canada, along with a new product launch.
The events begin March 5 and include on-site appearances by legends in the off-road industry, vehicle showcases at local 4WP stores, doorbusters and giveaways of 60th anniversary commemorative 4WP T-shirts.
The March 5-6 promotions include:
- $100 off a purchase of $1,000;
- 10% off select lift kits;
- Up to $250 off a set of four tires;
- 0% financing for 12 months on purchases over $3,500; and
- Free awning with every Smittybilt tent purchase.
The March 7-31 promotions include:
- 15% off Smittybilt M1A2 bumpers and steps;
- Up to $250 off a set of four tires;
- 15% off on select M1A2 bumpers and side steps; and
- Up to 50% off clearance items.
"We are proud of 60 years of serving our off-road customers to help them create their dream vehicles, and we look forward to what the next 60 years brings," 4WP marketing director Joey DiGiovanni said.
The evolution of the off-road market over the past 60 years "has been an incredible one to watch." Mr. DiGiovanni said. "From a mail-order catalog on a kitchen table to the first two retail locations in 1976; 4 Wheel Parts has had a long journey," he added.
"4 Wheel Parts has seen the industry evolve into a community of adventure and off-road enthusiasts who take their outfitted vehicles to an entirely new level and beyond what was ever imagined. No other company has customized more trucks and jeeps in the last 60 years than 4 Wheel Parts."
Compton-based 4 Wheel Parts is part of Transamerica Auto Parts, which in turn is part of Polaris Industries Inc. The company operates 89 retail stores in the U.S. and six in Canada.
4WP recently launched its own 4WP tire brand for Jeep and light truck owners. The new brand complements the Pro Comp tire brand marketed by sister company Pro Comp Tire, as well as brands such as: BFGoodrich, Dick Cepek, Falken, Fury, General, Goodyear, Maxxis, Michelin, Nitto, Radar, Super Swamper and Toyo.