Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • HUMANITARIAN
  • News
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • BEST PLACES TO WORK
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. Mid-Year Report
July 11, 2022 05:05 PM

Triangle Tire U.S. growth driven by OTR market

Tire Business
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    MYtriangle-main_i.jpg

    The "changing investment environment," as well as the continuing effects of the COVID-19 pandemic, were the overriding factors in the decision by Triangle Tire USA to nix plans to build a North American plant.

    In an interview with Tire Business, Campbell Metcalfe, CEO of Triangle Tire USA, said the company is seeing success this year in the OTR and specialty tire markets, while logistics continue to be problematic.

    How would you describe business thus far in 2022?

    Our business in the OTR and ST (specialty trailer) tire segments continues to be strong. As with every tire manufacturer, our ability to import tires has been severely constrained by global logistics issues.

    As one of the largest OTR tire producers worldwide with a substantial number of OEM heavy equipment fitments, OTR is a real strength for us in the U.S. market. Our dealers sell Triangle OTR radial and bias tires with a great deal of confidence due to their performance on construction, aggregates and mining sites.

    Concerning ST tires, Americans are continuing to flock to outdoor activities, and we have a great group of dealers selling our ST tires. This has been a strength for Triangle for decades, and the company continues to place great emphasis on ST tire research and development, as well as manufacturing capacity.

    Campbell Metcalfe

    Concerning the radial truck/bus (TBR) tire market, the first half of 2022 saw great demand that was only hampered by supply constraints. We anticipate TBR demand to remain strong in the second half. If a recession comes to pass, consumer activity will cool off which will impact trucking.

    High diesel fuel prices are putting extreme pressures on fleet operating profits, so fuel efficient TBR tires continue to be in great demand. Triangle TBR tires receive great reviews for quality, but tariffs and duties continue to hamper our competitiveness in the medium/heavy truck tire sector.

    Triangle sells very few passenger and light truck tires in the U.S. due to high import tariffs and duties.

    Has there been any improvement with the supply chain?

    We anticipate the global logistics breakdown to gradually improve through the rest of this year but will continue to constrain supply as the U.S. economy remains strong and demand is outstripping supply. A recession could change that.

    We anticipate OTR tire demand to continue to be very robust, especially with the infrastructure bill passing Congress.

    Are you still seeing surcharges on freights?

    Shipping container prices continue to be at high historical rates. Our surcharges are a function of our actual container costs pure and simple. When we have to pass through higher container rates to our customers, we take a very granular, customized approach that has been well received in the market.

    Essentially, our customers are asked to carry only the minimum amount of burden necessary for each specific container, as opposed to a blanket surcharge amount more common in the market. We negotiate hard with our shipping suppliers, and when we are able to negotiate a better-than-expected rate, our customers pay a smaller surcharge. This granular approach requires more work on our end, but our customers really appreciate the effort and transparency.

    The company recently nixed a proposed U.S. plant. What was the overriding factor in that decision?

    The North Carolina plant project could not proceed due to the changing investment environment, with factors such as the pandemic severely affecting the project.

    Triangle remains committed to the U.S. market over the long-term and our ability to provide customers with OTR, specialty trailer, TBR and consumer tires remains strong. We appreciate the support of our many customers and look forward to the continued growth of the Triangle brand in the very important American market.

    How important is the North American market to continuing that growth?

    The OTR tire market continues to drive Triangle's growth in the U.S. With our combination of price and proven performance, Triangle dealers are very bullish on our OTR radial and bias tires with their customers.

    Our TBR tires, which also get strong reviews from dealers and end users, would be even more competitive with the relaxing of the current tariffs and duties. Triangle is very much committed to the American market over the long term.

    Related Article
    Mid-year Report: New Triangle CEO says OTR, TBR demand high

    With inflation soaring, has there been a renewed interest in value products?

    The end-users of OTR and TBR tires are more interested than ever in lowering their total cost of tire ownership, which involves weighing the acquisition cost against how the tire performs in terms of cost per hour and cost per mile. Triangle is very competitive in this analysis.

    What sector offers the most growth potential?

    With passage of the infrastructure bill and many construction projects in the pipeline, the OTR tire sector remains a strong opportunity for Triangle. Triangle has a comprehensive line-up of OTR radial and bias tires for the US construction, aggregates and mining industries.

    In particular, our so-called "Triangle Trifecta" stands out for excellent traction, superior handling and extreme durability. The TB516 (E-3, L-3) is a very versatile radial for loaders, dozers and other equipment. Our TB598 (E-3, L-3) is available in five sizes, including 875/65R29 which was created for some of the newly designed articulated haul trucks. The Triangle TB577A (E-4) features a next-generation tread pattern design for outstanding traction and a high tensile steel cord application provides higher load capability.

    How do you explain the recent spate of price increases?

    The industry has been hit hard with rapidly increasing raw materials pricing and an unprecedented jump in ocean freight rates. In addition, drayage rates have also been very high due to congestion at the ports, as well as lack of port workers and truck drivers. These factors, combined with overall inflation spiking, have caused a huge increase in the manufacture and shipment of tires.

    We don't anticipate prices to stabilize for the remainder of 2022. Of course, a recession could result in an overall cooling of the economy.

    Do you expect any other major investments in the next six months or year?

    Focus on distribution. We are actively evaluating distribution opportunities decreasing lead times continued commitment to US market desire evaluate distribution model.

    Related Article
    Rising tire prices affected by several factors
    Our View: Supply chain still sluggish
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Turbo Wholesale acquires Tire Wholesalers Inc.
    2
    Goodyear to halve capacity at Fulda plant, cut jobs
    3
    Triangle strengthens U.S. distribution capacity
    4
    VIP Tires acquires Marshfield Tire in Massachusetts
    5
    TBC, Mavis complete deal for NTB, Tire Kingdom stores
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HUMANITARIAN
    • News
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • BEST PLACES TO WORK
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION