TIVOLI, Italy — North America accounts for about 17% of Trelleborg Wheel Systems' (TWS) global revenue and the company, which soon will come under the Yokohama Rubber Co. Ltd. (YRC) umbrella, is focusing on growing in the region's farm and industrial tire markets.
North America is "an extremely important market for us, for our future growth and our grow-by strategy, because we're quite strong in Europe and in the rest of the world, but obviously America, for us, it's a relatively new venture and it's developing very well and very fast," TWS President Paolo Pompei told Tire Business.
He said he believes Yokohama's $2.3 billion acquisition of TWS, which is expected to close before year-end, will help Trelleborg in that aspiration.
He said TWS will continue to operate as a separate operating unit under Yokohama, and its headquarters will remain in Tivoli. Pompei said he expects to continue overseeing TWS, where he has spent almost 25 years of his career.
"We'll keep investing in our facilities and keep growing our market share in the North American market," he said.
"Clearly we'll have the opportunity to be stronger together with our Yokohama colleagues with a full portfolio of products, especially in the off-the-road segment. Yokohama can count on us in order to support their presence in the North American market. The brands are remaining in the Trelleborg Wheel Systems," he said.
TWS brands include Cultor, Maximo, Mitas and Trelleborg.
"In terms of business continuity, business will carry on, business as usual as it is today. We'll enjoy the possibility to be part of a big tire group, which I think is a big advantage for Trelleborg Wheel Systems."
Tire dealers shouldn't see any changes at this stage, he said.
"We're really complementary to the Yokohama group and this is the great part of this deal. There is not much overlap. So the tire dealer can just enjoy the possibility to buy premium solutions or Tier 2 or Tier 3 solutions from the Yokohama group.