TORONTO — TireConnect, the Bridgestone- owned sales software company, operates on the mantra of making tire sales easier for dealers and customers. The company has grown its footprint, and earlier this year added wheel sales to the mix.
"We've been evolving as a solution, our footprint has been growing," Chance Harrington, director of business development, sales and marketing at TireConnect, said.
"When we were acquired by Bridgestone (in 2015), we had 290-something locations, and now we're over 6,500 in the U.S. and Canada, exclusively."
The TireConnect software embeds a tire shopping tool into a shop's website that allows customers to search and order tires with real-time inventory and pricing. The software is customizable to allow dealers to set their preferred brands and wholesalers.
"We've expanded our footprint so that we can be integrated into close to 50 different points-of-sale, some directly, some indirectly through our partnerships, which allows direct ordering," Harrington said.
"A dealer could be working with four or five wholesalers but manage and order everything from within TireConnect without ever having to log onto their systems."
TireConnect, he said, is driven by two questions: Does it make it easier to sell? And, does it make it easier for their customer to buy?"